'Fame', the four-letter word.

i'm sorry, but i find it extremely disheartening that the number one search on Yahoo! right now is "Balloon Boy Incident".


First of all: Why the word "incident"? Would simply typing "balloon boy" not be sufficient? i wonder why they didn't add "hoax" "not a hoax?" and "Octomom" in there for good measure. Suppose i'll have to give credit where credit is due.

Secondly: Why are all three words capitalized? Do people not understand case sensitivity, and/or the lack thereof?

And third: Ugh, just ugh. Playin' right into their hands, you are.